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Frequently Asked Questions
What exactly is the $2 Million Guarantee ?
The $2 Million Guarantee is our performance-based promise: we commit to generating $2 million in revenue for your business through our marketing system within 90 days — or you get 100% of your money back. We’ve built and tested this protocol specifically for pool contractors and pool builders who are ready to scale fast with the right systems in place. It’s bold, but so are our results.
How do I know if I qualify for the guarantee ?
We only work with companies we’re confident we can grow. During your strategy call, we’ll take a close look at your business model, current pipeline, digital presence, and goals. If it’s a good fit, you’ll be invited to join the program under the $2M Guarantee. If not, we’ll still offer valuable insights you can use right away.
What kind of results can I expect ?
Yes, we can revamp your existing website without starting from scratch. We evaluate your current site, identify areas for improvement, and implement updates to enhance functionality, design, and user experience while preserving your existing content and structure.
How is the marketing strategy created for my business ?
Once you join, we assign a handpicked team of specialists who craft a strategy around your business’s goals, offer, and sales process. Everything is built custom — from targeting and creative to landing pages and ad funnels. You’ll also have a dedicated account manager keeping everything on track and optimized in real time. While keeping you in the loop and answering any questions or assisting you in any anyway.
7. What happens if I don’t hit $2 million in 90 days ?
Simple: you get a full refund. If we don’t generate at least $2 million worth of opportunities in your pipeline within 90 days, you’ll get every dollar back — no hidden conditions, no fine print. That’s how confident we are in what we deliver.
4. What makes Improve Plus Marketing different from other agencies ?
Most agencies focus on clicks and likes — we focus on profit and pipeline. Our approach is built around real revenue, not vanity metrics. Plus, we back everything we do with live data, 24/7 access to your team, and a money-back guarantee that’s unheard of in this industry. We don’t just work for you — we work with you.
Who is this program for ?
Our system is built specifically for pool construction companies and pool contractors. We understand the unique challenges of the industry — from seasonal slowdowns to high-ticket lead cycles — and we've built our strategies to generate consistent, qualified leads that convert into real revenue. If you're tired of agencies that don’t understand your space, this is built for you.
How do you generate leads, and are they exclusive to my business ?
We use a combination of specially designed targeting software built to identify the key traits, behaviors, and online habits of homeowners actively looking to build pools in their backyard. Paired with performance-driven ad campaigns and conversion-optimized funnels, we generate high-quality leads specifically for pool construction services.These leads are 100% exclusive to your business — we never recycle or resell them. Every click, call, and form goes directly into your pipeline, giving you complete control over the follow-up and the sale.